Birmingham Airport is launching an exciting children’s adventure this summer to give the thousands of youngsters jetting off on holiday an engaging and fun experience at the airport before they fly.
The ‘Sky Side’ experience is free to join and will start from the moment the child arrives at check-in and ends when they arrive at a themed ‘Sky Zone’, an area furnished with modern interactive games and activities, including touch screen tables, interactive floor projection, a gazing station, music light beams and story-telling pods.
The objective for children is to become a qualified ‘Sky Cadet’ like ‘Zoom’, the scheme’s mascot who will offer support to children as they achieve the multiple challenges set out in their ‘Sky Pass’.
The 12-page Sky Pass will be issued at check-in and contains tasks, activities and prizes that will earn participants their ‘Wings’ to give to them access to the Sky Zone at the end of their journey through the airport.
The initiative has resulted in the creation of 14 new summer jobs, with the successful applicants becoming the Sky Side ‘Crew’ responsible for facilitating the children’s journey from check-in to the Sky Zone.
Jo Lloyd, the airport’s marketing director, said, “Customer service is a key business objective for us and we know that to offer ‘great’ customer service consideration needs to be given to all passengers – young people and adults.
“We recognised that we needed to improve our family facilities and have listened to feedback from mums and dads about what they’d like to see at the airport to develop the Sky Side scheme. This is a unique and bespoke concept designed specifically to work in our terminal for our younger passengers and we know it’ll be a hit with children and parents.”
Sky Side will launch on 15 July and will run throughout the summer months.
Sky Passes will be available at check-in and a dedicated Facebook page – www.facebook.com/birminghamairportskyside – has been set up to inform passengers about the Sky Side scheme before they arrive at the Airport so that children can prepare themselves for their exciting mission.
The Airport has partnered up with The Business, a creative and entertainment company which develops bespoke entertainment concepts for companies across the UK.
Director of The Business, Jane Maguire, added, "The key to success for this concept is recognising that entertainment for kids is no longer just about soft-play and ball pools. Sky Side will capture youngster's imaginations and bring entertainment into the 21st century, by engaging their minds in a unique, sensory experience – whilst fusing seamlessly with the Airport's busy operation. We are extremely proud to be working with Birmingham Airport on this groundbreaking concept.”
Picture (L-R): Caitlin Broadmore, Ben Taylor and Rosie Taylor are pictured with Birmingham Airport’s new mascot, ‘Zoom’, celebrating the announcement of ‘Sky Side’ at Birmingham Airport.
May 9, 2013
Aug 27, 2015 15:45
Ikusi to deploy concession analyzer tool at Mariscal Sucre International
Aug 27, 2015 15:43
Record breaking month for Abu Dhabi International
Aug 26, 2015 15:24
Qantas unveils luxury business lounge at Perth Airport
Aug 26, 2015 15:21
Upgrades underway for Rovaniemi Airport in Lapland
Aug 26, 2015 15:19
Hong Kong International showcases entries from photography competition
NEW DIGITAL EDITION:
Passenger Terminal World June 2015 is now online.
Expanded duty free offering at Dallas/Fort Worth International Dallas/Fort Worth International Airport in Texas has partnered with TRG Duty Free, a consortium of local businesses and duty free operators, to open and operate six new retail outlets in Terminal D.
NEW DIGITAL EDITION:
Passenger Terminal World Showcase 2015 is now online.