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World Duty Free opens flagship store at Manchester Airport

World Duty Free Group (WDFG) and airport operator Manchester Airport Group (MAG) have officially opened the newly renovated duty-free walkthrough store in Terminal 2 (T2) at Manchester Airport in the UK.

The 19,235ft² Biza Tax & Duty Free retail outlet has been split into six different sections comprising liquor, beauty products, luxury goods, tobacco, confectionary/food and souvenirs.

One of the newest features of the Biza duty free store is its Destination Tasting bar near the front of the 2,280ft² liquor area. As well as providing liquor samples for customers, the bar also incorporates digital screens to promote advertising campaigns from liquor companies such as Absolut, Haig, Smirnoff, Baileys, Havana Club and Ciroc. The liquor area also includes a new World of Whiskies ‘shop within a shop’.

Eugenio Andrades, CEO of WDFG, said, “Today’s opening marks another step in our journey with MAG to bring a compelling shopping experience to millions of passengers. The strong focus on developing an offer specifically matched to the passenger profile is central to the close working relationship we have with MAG and is executed with style here in Manchester Airport’s T2.”

Ken O’Toole, managing director of Manchester Airport, said, “At Manchester Airport we pride ourselves on continually improving the experience for the 22.75m annual passengers that travel through our terminals. This new Biza store transforms the shopping experience and I’m sure it will prove hugely popular with passengers traveling from T2.”

Fred Creighton, chief operating officer, UK and Northern Europe for WDFG, said, “We’re delighted with what we’ve achieved in Manchester. By working closely with the airport and our brand partners we have used a trinity approach to develop a store that ranges some of the world’s most desired brands under one roof to delight even the most discerning customers.”

September 9, 2015





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