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Westfield unveils all-in-one approach to airport development

Left: A design rendering by Westfield of the Terminal 2 renovation project at Los Angeles International Airport

Retail operator Westfield has unveiled its new holistic development strategy to help operators grow non-aeronautical revenues while improving the passenger experience.

The group’s new motto, “One airport journey. One holistic experience”, will provide passengers with a range of information at all stages of their journey, while designing, funding and building next-generation terminal environments. This in turn enables the airports and airlines to grow non-aeronautical revenue to be invested in infrastructure and operations.

Dominic Lowe, executive vice president, Westfield, said, “Today’s consumers expect more than concessions upgrades. They want a seamless journey, one that’s connected physically and digitally, and that’s personalized to reduce the uncertainty, stress and tension that today’s air travelers face. We’re excited to partner and co-invest with airports and airlines to develop and manage a cohesive customer journey that increases customer satisfaction and revenue.”

Ziba Ghassemi, senior director of design, Westfield Airports, said, “Today, airlines and airports are competing fiercely on a global scale, and customers expect more. They want an efficient experience that provides them with time to shop, dine and relax.”

To view a video demonstration of Westfield’s new holistic approach click here.

November 6, 2015





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