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Sydney Airport to launch updated digital content platform

Sydney Airport in Australia has partnered with software developers Discovery Technology to launch a newly updated digital platform for passengers in Terminals 1 and 2.

The new package includes faster wi-fi speeds throughout the two terminals and a ‘wall garden’ homepage, which sends users targeted notifications for news, competitions, flight details and the latest retail and dining offers. The airport has also integrated SCALA media software with the wi-fi network allowing advertising, entertainment and travel specific content to be displayed across a number of in-terminal digital screens.

Martin Salter, head of advertising and new media, Sydney Airport, said, “Technology is an essential part of Sydney Airport’s business and increasingly important to passengers seeking more choice, control and connectivity. We recognize the need to align with strong industry partners like Discovery Technology to ensure we’re delivering the very best digital experience to passengers. Our goal is to provide a premium media platform for both brands and passengers.”

Brendan Williams, director at Discovery Technology, said, “We are delighted to partner with Sydney Airport on the digital innovation that will ultimately assist them in refining their digital content and providing exceptional opportunities for passengers to access a virtually endless supply of relevant information while they’re in the airport.”

November 6, 2015





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