Passenger Terminal
The daily portal for the latest airport passenger terminal news and views
   Sort by: relevance most recent


Webtrends selected to provide analytics for London Gatwick Airport’s intranet system

London Gatwick Airport has selected website measurement and analytics firm Webtrends to monitor its in-house Sharepoint system to see how its employees are engaging with content on its intranet.

After implementing a Microsoft SharePoint intranet as the central hub for company news, employee information and team updates, the intranet managers from various departments were challenged to measure the intranet’s success and usage numbers to demonstrate the investment’s value.

While the analytics implementation is still in the initial stages, early data has already surfaced showing that more than 800 front-line employees accessed the intranet over a one-month period, with a total of 8,500 individual visits. In addition, 257 of these 800 employees were from security, the department with the highest number of employees (a total of 1,500). With such insights, London Gatwick can improve the content that is available for different users to ensure that it is relevant to their needs.

Linda Mortimer, internal communications executive at Gatwick Airport, said, “Now that we have usage analytics, we can exploit our SharePoint intranet to its full potential. Webtrends Analytics for SharePoint has given us clear insight into how our employees are navigating pages and content, how they interact and share ideas, and which assets are most useful. We’ll be using this to improve our site going forward.

“We have been impressed not only with the information we can now access with Webtrends, but also with the impeccable service we receive from our account team. They have taken the time to understand our challenges and have used an intelligent approach to ensure we were given exactly what we needed.”

January 20, 2016


Your email address:

Monthly Poll >>

Is the investment in services such as peer-to-peer car rental worthwhile for airports?


Click here for listings and information on leading suppliers covering all aspects of the passenger terminal industry. Want to see your company included? Email Damien de Roche.

View all suppliers >>

Passenger Terminal World >>

Read latest issueNEW DIGITAL EDITION:
Passenger Terminal World March 2018 is now online.

Read now.

More Information>>

Railway Terminal World >>

Read latest issueNEW DIGITAL EDITION: From the publishers of Passenger Terminal World, the only magazine dedicated to railway terminal and station design and technologies.

Read the free digital edition >>

TV >>

New Shops and Restaurants coming to T3 at Phoenix Sky Harbor

Watch Now >>

Annual Showcase 2018 >>

Read latest issueNEW DIGITAL EDITION:

Passenger Terminal World Showcase 2018 is now online.

Read now.

More Information >>