Passenger Terminal Today.com
The daily portal for the latest airport passenger terminal news and views
   Sort by: relevance most recent



NEWS >>

Clear Channel Airports signs advertising contract with MWAA

Left: CCA's 21ft screen at Reagan National Airport

 

Out-of-home advertising firm Clear Channel Airports (CCA) has signed an eight-year contract with airport operator the Metropolitan Washington Airports Authority (MWAA) to provide indoor and outdoor display advertising at Washington Dulles International and Ronald Reagan National airports in Virginia, USA.

The new media program will span 10 different digital networks on more than 120 digital devices featuring flexible, state-of-the-art designs that will be fully integrated into the architecture of each airport. The enhancements include four unique digital networks featuring 75 high-definition (HD) digital screens and three large format digital screens at Washington Dulles International, and six unique digital networks featuring 49 HD digital screens and three 21ft digital screens at Reagan National Airport. Additional amenities will include digital directories with concession stand signage, as well as free-to-use customized phone charging stations.

Mike Stewart, vice president for airline business development, MWAA, said, “As we began the competitive process for an advertising contractor for our airports, we knew we wanted a company with the experience and expertise to drive advertising at two of the nation’s largest airports, and the creativity to help us be on the leading edge of the industry; CCA clearly demonstrated the capability to do so.”

Toby Sturek, executive vice president, specialty businesses, Clear Channel Outdoor Americas (CCOA), the parent company of CCA, said, “CCA is excited to partner with the MWAA and become the premiere media provider to both the Washington Dulles International and Ronald Reagan National airports.

“Our exclusive contract offers brands and agency specialists a one-stop solution to reach consumers across the entire Washington DC area by leveraging our new cutting edge digital media opportunities and large format displays that will engage and entertain travelers not only at Regan National and Dulles airports but on CCOA’s extensive digital network throughout the DC metro region.

“We are very impressed with MWAA’s dedication to providing passengers with high-quality, state-of-the-art amenities and we are confident our enhanced products are on par with what sponsors and passengers would expect to find in our nation’s capital.”

March 14, 2016





Monthly Poll >>

Why are some airport operators reluctant to invest in fast-charging electric vehicle infrastructure?

SUPPLIER SPOTLIGHT

Click here for listings and information on leading suppliers covering all aspects of the passenger terminal industry. Want to see your company included? Email Damien de Roche.

View all suppliers >>

Passenger Terminal World >>

Read latest issueNEW DIGITAL EDITION:
Passenger Terminal World June 2017 is now online.

Read now.


More Information>>

Railway Terminal World >>

Read latest issueNEW DIGITAL EDITION: From the publishers of Passenger Terminal World, the only magazine dedicated to railway terminal and station design and technologies.


Read the free digital edition >>


TV >>

Seattle-Tacoma International Airport tests robot at security lines

A robot has been tested at Seattle-Tacoma International Airport to help passengers prepare for security checks.

Watch Now >>

Annual Showcase 2017 >>

Read latest issueNEW DIGITAL EDITION:

Passenger Terminal World Showcase 2017 is now online.

Read now.


More Information >>