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oOh!media secures advertising rights for Brisbane Airport’s Domestic Terminal

Out-of-home (OOH) advertising firm oOh!media has secured the exclusive advertising rights to the Virgin Australia section of the Domestic Terminal at Brisbane Airport in Australia.

The agreement will see oOh!media assume control over the advertising areas from July 1, 2016, and means that it now holds the rights for the entire Domestic Terminal, the International Terminal and more than 6,500 acres hectares of airport land.

Andrew Brodie, general manager for aviation and retail management, Brisbane Airport Corporation (BAC), the airport operator, said, “At Brisbane Airport, we are committed to providing travelers with the best airport service standards – as demonstrated by being named the Best Airport (Australia/Pacific) in the 2016 Skytrax World Airport Awards.

“We had received a number of strong proposals from the OOH industry, but oOh! has demonstrated to us over the years that its audience-led approach and digital innovation is well aligned to our customer-centric commitment.”

Robbie Dery, group director, oOh!media, said, “OOH media in airports gives brands a strong presence among the high-spend travel audience in an environment where they are more likely to engage with the advertising around them.

“We have invested significantly to expand that engagement beyond just rolling out digital screens by building our offering around enhancing the passenger experience to deliver deeper and more meaningful engagement.

“We look forward to expanding our world leading innovation – supported by our digital, content and data strategy – throughout Brisbane Airport in the coming months, to help advertisers connect with all of the more than 22.8 million passengers who travel through the airport each year.

“The addition of Brisbane Airport’s Domestic Virgin Australia Terminal to our Fly portfolio will provide advertisers even greater ease when wanting to reach the unique and growing flyer audience,” concluded Dery.

April 29, 2016

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