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London Heathrow Airport to launch its first TV advertisement

London Heathrow Airport launched on July 18 its first ever television campaign titled ‘First Flight’ to celebrate 70 years of civil aviation at the airport.

The advert is set to David Bowie track When I Live My Dream, and tells the story of a journey as seen through the eyes of a five-year-old girl with her companion Owly.

The advert launched on the airport’s social media channels today and will then feature on TV for the first time on Thursday July 21, 2016, in the first advertisement break during British TV soap Emmerdale on ITV.

In honor of the airport’s 70th anniversary, Qantas is offering 70 people the chance to win ‘The Ultimate Trip’: a five-night stay in Sydney, Australia, traveling from Heathrow on the award-winning Qantas A380. Travelers are invited to share their favorite Heathrow memory – from amusing anecdotes to heart-warming tales – to be in with a chance to win one of 35 pairs of tickets at stories.heathrow.com.

John Holland-Kaye, CEO, London Heathrow, said, “Heathrow has been proudly connecting the UK to the rest of the world for 70 years. Our campaign subtly celebrates the work that goes on behind the scenes by more than 400 organizations to make flight possible at London Heathrow. The story is told through the eyes of our heroine, who sees the result of the airport team’s work as touches of magic throughout her journey with Heathrow.”

Ben Mooge, executive creative director, Havas, the advertising agency tasked with creating the video, said, “We’ve seen so many stories that have started and ended at Heathrow over the last 70 years, from The Beatles departing for the USA to Princess Elizabeth landing as our Queen.

“But just as importantly, every day Heathrow starts another of its millions of personal journeys, so we wanted to bring to life a small but universal one – the story of a little girl taking her bag on her first ever flight.”

To view the TV advertisement on YouTube click here.

July 18, 2016





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