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Exclusive cocktail range created for Virgin Clubhouse customers at London Heathrow

Airline operator Virgin Atlantic has partnered with the travel retail division of beverage firm Bacardi to create a range of exclusive travel inspired cocktails at its Clubhouse passenger lounge at London Heathrow Airport.

The cocktails contain a range of premium spirits from Bacardi including Grey Goose vodka, Bombay Sapphire gin, Bacardi Carta Blanca rum and Dewar’s blended Scotch whisky. The cocktails are inspired by travel and botany, and are available to Virgin Atlantic customers over the next five weeks.

Aude Bourdier-Rocourt, regional director Europe, Middle East and Africa, Bacardi Travel Retail, said, “We enjoy a fantastic relationship with Virgin Atlantic who are always keen to explore new ways of creating exciting and unexpected discovery experiences for our shared consumers. The ‘Five Up’ season is particularly special as it seamlessly links travel retail with some of our leading bar partners in key cities and highlights the relevance of enjoying our brands wherever you are in the world.”

Jill Brady, executive vice president, customer, Virgin Atlantic, said, “This summer customers traveling through our flagship Clubhouse at London Heathrow can start their journey with a drink designed by one of the world’s leading mixologists, and sample flavors inspired by world travel.

“Everything we do at Virgin Atlantic is about making the flying experience more special, and it is great to collaborate with Bacardi and with bars who share our passion for providing an unrivalled service. Our customers are adventurous and like to try new things so we have handpicked venues that showcase the very best of our key destinations.”

September 1, 2016


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