Passenger Terminal Today.com
The daily portal for the latest airport passenger terminal news and views
   Sort by: relevance most recent



NEWS >>

State-of-the-art advertising screens installed in Sydney and Melbourne airports

Out-of-home (OOH) advertising company oOh!media has installed two state-of-the-art digital screens dubbed ‘the Halo’ and ‘the Boss’ in Melbourne and Sydney airports in Australia. The two full-motion screens have been installed in high dwell-time locations to help maximize audience engagement.

The Halo is an Australian-first cylindrical digital banner hanging prominently in the center of Melbourne Airport’s busy 1,200-seat dining and shopping precinct in Terminal 4 (T4). At just 2.5mm thick, the 360°, 18m (59ft) LED screen features five times smaller pitch than the industry average, giving it the highest-quality display in Australia. The Halo also features a ‘sound shower’, comprising seven speakers, and will show a mixture of specialized advertising content as well as terminal information, news and social content.

At Sydney Airport, the Boss is the first full-motion external airport screen in Australia. Situated next to the taxi rank outside Terminal 3 (T3), The Boss’s full-motion 8.3m (27ft) by 2.2m (7.2ft) screen offers advertisers the opportunity to engage with a mass audience.

Robbie Dery, group director, oOh!media, said, “In our airport environments we are constantly finding innovative ways to impact and enhance the flyer experience to ensure we continue to be the leader in the industry globally.

“Both screens were strategically designed to create must-see spectacles. Winning the Melbourne Airport T4 advertising contract presented us with an opportunity to create a focal point seen by all passengers traveling through the terminal.

“The Boss is one of a kind. It’s situated in a key location that sees close to one million passengers a month, and engages a large audience where dwell time can be up to 12 minutes.”

September 8, 2016





RECEIVE THE
LATEST NEWS


Your email address:



Monthly Poll >>

What is the biggest challenge facing the African aviation sector today?

SUPPLIER SPOTLIGHT

Click here for listings and information on leading suppliers covering all aspects of the passenger terminal industry. Want to see your company included? Email Damien de Roche.

View all suppliers >>

Passenger Terminal World >>

Read latest issueNEW DIGITAL EDITION:
Passenger Terminal World January 2018 is now online.

Read now.


More Information>>

Railway Terminal World >>

Read latest issueNEW DIGITAL EDITION: From the publishers of Passenger Terminal World, the only magazine dedicated to railway terminal and station design and technologies.


Read the free digital edition >>


TV >>

iGA releases video showcasing Istanbul New Airport

Watch Now >>

Annual Showcase 2018 >>

Read latest issueNEW DIGITAL EDITION:

Passenger Terminal World Showcase 2018 is now online.

Read now.


More Information >>