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CCA signs five-year advertising deal for Dominican airports

Out-of-home advertising firm Clear Channel Airports (CCA) has signed a new five-year partnership with Aeropuertos Dominicanos Siglo XXI (Aerodom), to provide cutting edge advertising solutions to four of its airports in the Caribbean nation of the Dominican Republic.

A subsidiary of French airport operator Vinci Airports, Aerodom is responsible for operations at Las Americas International Airport, Santo Domingo; Gregorio Luperón International Airport, Puerto Plata; Presidente Juan Bosch International Airport, Samaná; and Presidente Joaquin Balaguer, located at La Isabela, North Santo Domingo.

CCA’s advertising program will complement the current terminal aesthetics and features an expanded digital network with marquee digital assets, large format inventory, marketing and sponsorship opportunities, and specialty exhibits.

Specific enhancements include large format LCDs in baggage claim areas; terminal-wide digital networks; branding domination opportunities in various locations throughout the airports; sponsorship and marketing opportunities, interactive and staffed kiosks and specialty displays; and exterior terminal assets including jet bridges, parking deck and terminal exteriors.

Monika Infante, general director, Aerodom, said, “We are delighted to extend our strategic partnership with CCA, an experienced world class advertising firm. We look forward to the introduction of new digital media as well as unique and innovative advertising opportunities, as we strive to evolve to the next level of customer experiences at our airports.”

Morten Gotterup, president, CCA, said, “We’re pleased to extend our long-term partnership with Aerodom for another five years and continue to be impressed by their commitment to providing passengers with cutting edge advertising experiences as they travel through their airports. Aerodom’s network of airports provides advertisers with an exceptional opportunity to capitalize on the Dominican Republic’s growth as a tourist destination and business hub, and we look forward to working with their team on developing impactful advertising campaigns to make their customers’ journeys even more engaging.”

Written by Daniel Symonds

May 23, 2017


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