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Brussels Airport renews JCDecaux partnership on advertising displays

Brussels Airport is renewing its contract with JCDecaux for the next seven years. JCDecaux will be tasked with installing an online digital display system using the latest technology to further increase the quality of passenger announcements.

The company’s contract was due to end in December of this year, but was chosen to renew the deal following a competitive tender process. The new contract gives JCDecaux exclusive rights to developing, installing, managing and operating all advertising within the airport and its surrounding area.

Arnaud Feist, CEO of Brussels Airport Company, said, “Brussels Airport has had advertising installations leading the way in Belgium for several years. JCDecaux has the goal of renewing the various types of display to remain at the cutting-edge of technological advances in this field. The goal is an effective communication platform for the advertisers and high-quality visuals for the 21.8 million annual passengers.”

Extra furniture and digital devices will be installed and Brussels Airports will be the first airport in Europe to have 85in screens for its digital network.

Wim Jansen, CEO of JCDecaux Belgium-Luxembourg, commented, “We are delighted to be renewing our fruitful partnership with Brussels Airport. This new contract is true recognition of the JCDecaux expertise in offering innovative, high-quality advertising solutions and we shall thus be able to roll out a lasting, premium digital service within this major European hub.

“[As the] Headquarters of Europe and major institutions, Brussels attracts many delegations which pass through its airport and spark the interest of specific international advertisers. We should like to thank Brussels Airport Company for renewing its trust in us and we shall continue to make every effort to offer products and services capable of transforming the airport environment and improving the passenger experience while ensuring the best possible visibility for advertisers and their brands.”

Written by Kirstie Pickering

July 20, 2017


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