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Dubai Airports and ITP Media Group launch Time Out DXB

Dubai Airports and ITP Media Group have teamed up to launch Time Out DXB, a new media brand that will create the opportunity to engage with the 90 million passengers that pass through Dubai International every year.

Starting next month, passengers passing through the airport’s terminal will have real-time access to the latest offers in food and retail outlets, experiences and leisure activities via the Time Out DXB App and monthly magazine. The app will provide curated information based on the passenger’s travel status, with users able to choose between transit passengers, tourists and residents. The 88-page Time Out DXB monthly English-language magazine will be circulated for free.

Eugene Barry, executive vice president, Dubai Airports Commercial Group, said, “We are transforming the airport customer experience, and the development of Time Out DXB is another step towards redefining the way people experience our airport and the city we call home.

“We have some exciting developments and new openings in the airport over the coming year, and Time Out DXB will help passengers navigate their way through all we have on offer at DXB, now and in the future. The media brand Time Out is world renowned for its ability to celebrate and promote the very best destinations around the globe, so adding DXB alongside the likes of New York, London and Sydney is quite something.”

Both the app and magazine will feature recommendations on airport dining and relaxation options, shopping bargains and information on the latest musicDXB concert or artDXB exhibition.

Ali Akawi, CEO of ITP Media Group, commented, “In laying out his UAE Vision 2021, His Highness Sheikh Mohammed Bin Rashid Al Maktoum, vice president and prime minister of the UAE and ruler of Dubai, challenges us to ‘work harder, be more innovative’.

“These have been our guiding principles as we sought to develop a media brand that truly showcases a great city and a great airport, using the latest technologies to enrich the user experience. Time Out DXB is the result, which we believe will also inspire millions of people not just to visit Dubai, but like us, one day call it home.”

Written by Kirstie Pickering

January 12, 2018





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