Cork Airport launches new brand identity

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Niall MacCarthy (far right), managing director at Cork Airport

Cork Airport in Ireland has revealed its new brand identity as part of a campaign promoting improvements at the airport. This includes a new logo and tag line as well as two new airlines, FlyBe and CSA Czech Airlines, and three new routes.

Niall MacCarthy, managing director at Cork Airport, said, “We’re very excited to be launching our new look today for Cork Airport. It really represents the first-class, modern terminal that we have here at Cork along with capturing the unbeatable passenger experience that we offer every day. We felt it was time that we had a brand identity that reflected this unique experience and personality and our status as Munster’s favorite airport. As well as a new look to our logo, we have also brought our offering to life with the message ‘Fly Friendly’ included in our new brand identity.”

Kevin Cullinane, head of communications at Cork Airport, said, “We wanted to ensure that our staff and passengers were involved in the evolution of the new brand, ensuring it reflects all that makes Cork Airport unique. We are delighted that there is so much enthusiasm and support for the airport and we are not surprised at the level of pride in Munster’s favorite airport.

“The development of the new brand identity is also critical to our efforts to market the airport and the region internationally to new airlines and inbound tourists. We have been working exceptionally hard with our airline partners to develop new routes. We believe that as part of these marketing efforts, a strong visual identity is crucial to our future success and positioning the airport as the principal gateway to the south or Ireland.”

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Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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