Hong Kong International and SITA Lab trial beacons for better passenger experience

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Hong Kong International Airport and SITA Lab are trialling more than 50 beacons in Terminal 1 in a bid to provide key information directly to passengers’ mobile devices and improve their journey through the airport.

During the trial, SITA is using best-in-class interactive maps to guide passengers along typical pathways between public transport points, check-in counters, immigration, automated people mover (APM), boarding/arrival gates and baggage claim areas. These user-friendly maps display key information on passengers’ mobile phones or tablets, and the time it will take to get to the gate. They also provide information about shops, restaurants and retail offers.

Ilya Gutlin, SITA president, Asia Pacific, said, “Hong Kong International Airport puts huge emphasis on the passenger experience. It is no surprise that it is one of the first airports in the region to work with our team at SITA Lab to adopt such an innovative approach to help passengers make the most of their time in the airport. As part of our community approach to help improve the industry, we frequently work with airports to trial new technology and innovations that help improve efficiency and enhance customer services.”

Beacons can help reduce congestion and bottlenecks, improving the passenger flow in airports by giving passengers accurate and timely information. In turn, that leads to smoother boarding and more on-time departures. Providing wayfinding information also means that passengers know how long it will take to get to the gate, increasing the time they spend in the retail area, which is good news for the airport’s tenants.

Gutlin continued, “Beacon technology is a win-win for passengers, airlines and airports. Clearly knowing where you are and how long it will take to get to the next stage of your journey makes the experience much more relaxing. Everyone benefits when passengers are enjoying themselves.”

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Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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