Leeds Bradford Airport unveils rebrand

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Leeds Bradford Airport in West Yorkshire, UK, has today (May 14) unveiled its new rebrand to mark the next stage of the airport’s development.

The brand was last refreshed back in 1994 when the airport handled less than a million passengers. Today 3.3 million passengers use the airport to fly to 65 direct destinations across 23 countries. The new brand will be introduced across the business throughout 2015 but has already been incorporated into the airport’s website.

John Parkin, chief executive, Leeds Bradford Airport, said, “We are very proud of our heritage at Leeds Bradford Airport but the time is now right for the airport brand to reflect the recent investment in our product development and the introduction of exciting new regional partnerships alongside improvements in the airport passenger experience. We continue to attract new airlines and routes serving Yorkshire’s business and leisure passengers, and our strong brand identity captures the confidence we have in our continued growth and development.”

Leeds-based design company Epiphany created the new brand following a competitive pitch against other regional agencies.

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Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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