Italian luxury brand Bulgari has partnered with travel retailer Dufry to open a new pop-up store in London Heathrow Airport Terminal 5 (T5). The 25m2 (270ft2) store is dedicated to selling jewelry, watches and leather goods, which are recognizable as Bulgari products for their vivid gemstones and extravagant colors.
Roberto Marino, travel retail director of sales and marketing at Bulgari, said, “We are proud to offer travelers a unique experience at the crossroads between past and present. By entering our store, the clients are not only transported through our Roman heritage, but also have the opportunity to discover the best expressions of contemporary and timeless icons.
“As a tribute to the Italian elegance combined with Swiss watch expertise, Bulgari is delighted to showcase in Heathrow the newly awarded Best Men’s Watch as judged at the Grand Prix d’Horlogerie de Genève: the Octo Finissimo Automatic watch, which is also the world’s thinnest timepiece.”
The Octo Finissimo Automatic is the third world record-breaking product released by Bulgari, and is to date, the thinnest self-winding watch on the market, measuring just 5.15mm (0.2in) thick, 40mm (1.6in) in diameter, and housing a 2.23mm (0.09in) self-winding movement.
Chris Annetts, retail and service director, London Heathrow, said, “Bulgari has brought a truly eye-catching and exciting design to their pop-up space. Bulgari is hugely popular with passengers across the globe so we are really pleased to be able to bring them even more beautiful goods to enhance their shopping experience.”