BA lounges trial AI-powered cocktails

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British Airways is exclusively trialling an automated cocktail maker in its San Francisco and Newark lounges. Cocktails are dispensed in under 45 seconds.

Available until March 2020, British Airways’ First and Club World customers traveling from San Francisco and Newark will be able to choose from a selection of 30 cocktails and customizable drinks from the robotic device. Among them are locally inspired cocktails created by British Airways.

The machine has been created by mix-master Barsys using artificial intelligence (AI).

Customers order their drink by clicking a button on the app, then place a glass on the conveyer belt and let the AI do the work.

Ricardo Vidal, British Airways’ head of innovation, said, “We are always looking at innovative ways to enhance our customers’ journey on the ground and in the air. Barsys offers a new cocktail experience and what better way to trial this technology than in San Francisco, in our newly refurbished lounge, and Newark, two of the most cosmopolitan and tech-savvy metropolitan regions in the USA”.

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Tara has worked for UKi Media & Events since 2013, initially as a freelancer. She has been a journalist for over a decade and has worked for a range of publications, including Personnel Today, Management Today and The Grocer.

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