Google and Sabre partnership announced

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Google Cloud and Sabre Corporation are to work together to improve operational agility, develop new services and create a new marketplace for airline, hospitality and travel agency customers.

The 10-year agreement will see engineers and business leaders at the companies work side-by-side on three main initiatives:

  • Improving Sabre’s technology capability: Sabre will begin the process of migrating its IT infrastructure to Google Cloud’s highly available and secure services. The partnership provides Sabre with advanced support and greater flexibility in meeting its technology objectives.
  • Using Google Cloud tools to enhance and optimize travel: Google Cloud’s data analytics tools will enable Sabre to enhance the capabilities of current and future products.  They will provide Sabre with insights to help improve operational efficiency and create and optimize travel options, improving both loyalty and revenues for customers.
  • Driving a broader innovation framework: Google Cloud and Sabre have aligned upon a framework that leverages the talent and assets of both companies to imagine, develop and deploy future capabilities that they hope advance the travel ecosystem, benefiting all market participants.

“We are thrilled to work with Sabre through this important initiative to bring together the strengths of both our companies and accelerate innovation in the travel industry,” said Thomas Kurian, CEO of Google Cloud.

“We believe our partnership will deliver more personalized experiences for travelers, saving time and providing greater convenience that will ultimately raise the standard for the travel industry overall.”

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Tara has worked for UKi Media & Events since 2013, initially as a freelancer. She has been a journalist for over a decade and has worked for a range of publications, including Personnel Today, Management Today and The Grocer.

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