JCDecaux has announced that its subsidiary JCDecaux Abu Dhabi has been awarded a 10-year exclusive advertising concession for the new Midfield Terminal at Abu Dhabi International Airport.
JCDecaux will roll out a unique media platform at the Midfield Terminal, including exclusive VIP networks and availing the latest generation of digital media, with 85in digital networks delivering reach and frequency and four iconic media walls of 20m² offering an immersive experience to passengers among others.
This shift to digital out-of-home (DOOH), supported by an ambitious data strategy, will offer brands the ability to identify and target specific audiences and facilitate engaging, rich-media campaigns that reach travelers. It will also contribute to an enhanced passenger experience by offering relevant and contextualized content.
Abu Dhabi International Airport welcomed more than 21 million passengers in 2018 and has been one of the fastest expanding airports in the world (+29% over the past five years). The Midfield Terminal will become the iconic gateway to the capital city of the UAE when it opens in late 2019, increasing the overall capacity of the airport to 45 million passengers.
Bryan Thompson, CEO, Abu Dhabi Airports, said, “Our partnership with JCDecaux demonstrates our strong commitment to offer a world-class travel experience to all passengers who will be using the MTB, leveraging JCDecaux’s global expertise and innovative data approach to create a unique and engaging media platform.”