LAX lounges pilot interpreting tech

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American Airlines has begun trials of Google Assistant’s interpreter mode technology in its Admirals Club lounges at Los Angeles International Airport (LAX).

With the ability to translate in real time, the Assistant’s interpreter mode will help Premium Customer Service representatives provide more personalized service to customers. Running on a Google Nest Hub, interpreter mode will be used to assist customers only when a multilingual team member is not available. The device can translate 29 languages, including Arabic, French, German, Japanese, Russian, Spanish and Vietnamese.

“The science fiction universal translator is now science fact,” said Maya Leibman, American’s chief information officer. “Incorporating technology like the Google Assistant’s interpreter mode will help us break down barriers, provide a worry-free travel experience and make travel more accessible to all.”

Google and American announced their partnership at this year’s CES (Consumer Electronics Show), taking place in Las Vegas, Nevada, between January 7 and 10.

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Tara has worked for UKi Media & Events since 2013, initially as a freelancer. She has been a journalist for over a decade and has worked for a range of publications, including Personnel Today, Management Today and The Grocer.

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