Sheremetyevo shares secrets of Chinese success

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Sheremetyevo International Airport’s success in the Chinese-European market is due to the strong attention it pays to the needs of Chinese travelers, according to a senior member of staff.

Speaking at the recent 2019 IAR Chinese-European Aviation Summit in Beijing, head of international air companies service Aleksandr Nikonov told delegates that Sheremetyevo prioritizes on-time performance, development of innovative infrastructure, and the creation of a comfortable environment for Chinese passengers.

In 2017, Sheremetyevo became the first airport in the Moscow Air Cluster to obtain a China Friendly certificate, which acknowledges the high quality of services provided to Chinese passengers. The airport introduced a number of user-friendly features to cater to Chinese travelers, including an official website, voice announcements, and indoor navigation system all available in Chinese, among other languages.

Sheremetyevo also boasts a range of Chinese and Asian cafés and restaurants. Furthermore, the Sheremetyevo Duty Free Heinemann stores offer travelers the option of paying with Chinese payment platforms UnionPay, Alipay, or WeChat Pay. A tax-free service has also been implemented at Sheremetyevo.

The Chinese-European market for passenger transportation is currently one of the fastest-growing markets in the world. Since 2007, the number of routes connecting Europe and China has increased almost fourfold to reach 120.

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Tara has worked for UKi Media & Events since 2013, initially as a freelancer. She has been a journalist for over a decade and has worked for a range of publications, including Personnel Today, Management Today and The Grocer.

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