Shopping experience to be transformed at Hamburg Airport

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A redesigned shopping experience is set to launch at Hamburg Airport from spring 2019.

Several shop spaces on the Passenger Pier in the airport’s security-controlled area are being remodeled and Hamburg-based company Gebr Heinemann is opening new shops during March and April, with a fresh range of products, new brands and a modern design.

Lutz Deubel, head of center management at Hamburg Airport, said, “At Hamburg Airport, we never sit still in our commitment to provide passengers with an optimal travel experience and a maximum of comfort. And this, of course, includes a colourful range of shopping options.

“We have been in partnership with Gebr Heinemann for many years, and the company has a great deal of experience and awareness of customer needs. We are thrilled about the fresh new design that the shops will soon be presenting — along with even more products and offers for customers to discover.”

New brands, Hamburg souvenirs and a modern atmosphere
Construction work on the shop spaces began in January 2019. Geb Heinemann’s Destination Hamburg concept store is moving into the Airport Plaza. The company previously operated the shop with a similar range of products adjacent to Gate B53. The relocation places the shop in a more prominent location, easily accessible for passengers directly after the central security checkpoint in the Airport Plaza.

Gebr Heinemann is also opening Heinemann Duty Free in the Airport Plaza, with products on sale including premium sunglasses. In the third shop, currently being remodeled adjacent to Gate A18, Heinemann will be launching its innovative ‘FAWJ’ concept – fashion, accessories, watches and jewellery.

Thomas Brock, managing director of Gebr Heinemann Hamburg Airport, commented, “My team and I are very excited about the new shops. The Destination Hamburg Store is so well established, you could almost call it a classic. With the trendy new design, it will be even more attractive to the young target market.

“And with the sunglasses and FAWJ shops, we are finally able to demonstrate our competence in these areas at Hamburg Airport again. We have an extensive product range for every passenger under the Heinemann Duty Free umbrella.”

Interested in the design of airport retail areas? Check out the ‘Commercial Development, Retail, Concessions & Media’ stream at the Passenger Terminal Conference, which takes place during Passenger Terminal Expo, on March 26, 27 and 28, 2019, in London.

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Kirstie joined the team in early 2017 and brings writing, communications and client experience with her. Now an assistant editor, she produces content for our magazines and websites. Away from the office, you will find her blogging on her lifestyle website or searching the internet for photos of sausage dogs.

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