Taiwan Taoyuan airport opens new whiskey pop-up

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Bacardi Global Travel Retail has partnered with Ever Rich Duty Free to launch a new Aberfeldy whiskey  pop-up store at Taiwan Taoyuan International Airport.

The pop-up will run until the end of February 2020 and will feature two global travel retail exclusive single malts – Aberfeldy 16YO and Aberfeldy 21YO. The store will also offer two gift presentation options, including festive and a gold package options.

The store has been opened in time for the busy Christmas period and will include digital presentations, bespoke pyramid display units and an unmissable golden waterfall feature to represent the Pitilie Burn. Aberfeldy relies on the freshwater stream Pitilie Burn, which runs alongside the distillery.

Gaurav Joshi, regional director, Asia-Pacific, Bacardi Global Travel Retail, said, “Aberfeldy is the fastest growing single malt in the global travel retail market and we are delighted to partner again with Ever Rich at Taoyuan Airport. Taiwan is a truly dynamic market for Aberfeldy and, building on the exceptional success of last year’s airport campaign – delivering triple-digit growth – we have now gone a step further to draw the shopper deeper into the Aberfeldy story, its craft and heritage.”

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Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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