Advertising company Clear Channel Airports (CCA) has announced that Colorado’s Montrose Regional Airport (MTJ) has awarded it a five-year contract, with a five-year extension option, to provide its digital media program.
The new advertising network will allow national and regional advertisers to reach a diverse passenger base travelling through MTJ. CCA has been the out of home advertising provider to MTJ since 2000 and CCA will begin installing the new digital media program on August 1.
For the new advertising program, CCA will invest in new digital LCD screens, located in MTJ’s baggage claim area. Other elements of this innovative advertising network include large format static tension fabric displays in baggage claim, window cling wraps at the exit/entrance of the terminal; suspended circular tension fabric display in the main terminal, and a consolidated brochure rack.
Lloyd Arnold, director of aviation at MTJ, said, “We are excited to continue our partnership with Clear Channel Airports. Their team has provided both national and regional brands with innovative and exciting advertising solutions that truly impact our passengers as they’re traveling through our airport. We look forward to more of their exceptional service and deepening our 10-plus year relationship.”
Morten Gotterup, president at Clear Channel Airports, added, “For over 10 years, Montrose Regional Airport has been an incredibly valuable partner to us and we are delighted to extend our contract with their team.
“MTJ offers brands a great foundation with its year-round thriving tourism industry and strong economy and we are looking forward to creating exciting advertising experiences for their travelers with their team.”