Clear Channel Airports wins three-year contract extension in Omaha

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Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings (CCO), has been awarded a three-year extension to its existing airport advertising contract at Omaha Airport Authority’s Eppley Airfield (OMA).

The new agreement continues a relationship that began in 2009 when CCA invested nearly US$500,000 in deployment of first-to-market digital media at OMA. Through this investment, and a robust go-to-market sales strategy, CCA nearly doubled the annual revenue of the previous concessionaire during the course of contract term.

This extension marks CCA’s second major contract win in 2019, following an agreement with Philadelphia International Airport. CCA will install the new media upgrades in OMA by September 2019.

Located four miles from Downtown Omaha, Eppley is among the country’s fastest-growing airports in capacity. In 2018, it recorded a 7.3% year-on-year rise in passenger growth.

OMA’s new ad program with CCA aims to offer an aesthetically pleasing environment that reflects contemporary advertising and optimizes space for marketing effectiveness and revenue generation. It will include: the introduction of program-wide branding of the Omaha cityscape inspired by the beauty and charm of The Old Market; development of the arrivals corridors with large, head-on, custom LED video walls; a digital network across the entirety of both baggage claims; large-format static displays in prime locations not previously available; and redevelopment of the arrivals soffits of down escalators with upgraded, energy-saving LED signage.

“Clear Channel Airports has demonstrated strong commitment to our partnership over the years and as a result Omaha Airport Authority and Clear Channel Airports have had a very good and mutually beneficial working relationship,” said Stanley Kathol, director, finance and administration, Omaha Airport Authority.

“The new contract and related investment on the part of Clear Channel Airports will bring more enhancements to continue to align with our mission of providing premier customer service and airport facilities through operational excellence.”

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Tara has worked for UKi Media & Events since 2013, initially as a freelancer. She has been a journalist for over a decade and has worked for a range of publications, including Personnel Today, Management Today and The Grocer.

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