Outdoor advertising specialist Clear Channel Airports (CCA), a subsidiary of Clear Channel Outdoor Americas (CCOA), has signed a new five-year partnership with Des Moines International Airport (DSM) in Iowa to provide state-of-the-art advertising solutions. The new partnership goes into effect on August 1, 2017 with the new advertising program launching October 1, 2017.
CCA has been the incumbent concessionaire for the airport since 2007. For the new advanced advertising program, CCA will implement state-of-the-art video walls in addition to three LED video walls, a 75in LCD screen, a digital information center with 75in LCD screen, lit tension fabric displays, non-lit tension fabric displays, and theming and design elements.
“Des Moines is the fastest growing city in the Midwest so it’s a very exciting time to work with Des Moines International Airport,” said Morten Gotterup, president, Clear Channel Airports.
“Having worked with the airport for 10 years now, our team has seen first hand the extraordinary growth and development of the city. We are impressed by DSM’s dedication to providing its customers with the kinds of innovative, advanced advertising experiences they’ve come to expect while traveling through the airport. Our new media network is certain to equip national and local brands with unique and valuable opportunities to reach the next generation of travelers to Des Moines.”
Kevin Foley, executive director, Des Moines Airport Authority, said, “Over the past 10 years, our partnership with CCA has experienced several changes, from the introduction of digital advertising to changes in display types to the overall increase in passengers traveling through DSM.
“For 2017, we knew we wanted to renew and update our advertising program, and CCA will provide a fresh, new look to the airport that provides advertisers and travelers alike with a great experience.”