German airports in advertising collaboration

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Four German airports have teamed up to launch a unique advertising network.

Effective immediately, advertising customers at the airports in Munich, Stuttgart, Düsseldorf and Hamburg airports can take advantage of a new, exclusive service: With AIRPORTconnect, companies and media buyers can now book premium digital out-of-home (DOOH) advertising displays flexibly and on a weekly basis.

At the four locations, advertisers can deliver their messages on a total of 28 premium Full-HD 16:9 screens, with the potential to reach more than 2.5 million passengers per week. This marketing concept combines an attractive target group with an impressive reach and flexible booking options, and according to the team, it is already winning over customers: Samsonite booked the AIRPORTconnect model for four weeks from the roll-out date, May 13.

Twelve of the 28 displays are located at Munich Airport – all of them after the security screening checkpoints in the terminals. Along with prestigious surroundings, high footfall, long dwell times, and a high percentage of business travelers and decision makers, Munich Airport has a wealth of premium advertising locations. Düsseldorf Airport also offers large-format presentation options for advertisers’ messages, in the terminal and at the gate, in the form of four digital screens – both airside and landside. Hamburg Airport has eight screens, some before and some after security, while Stuttgart Airport features four high-tech screens in the public area along the walkways in the Terminal 1 arrival and departure zones.

“With AIRPORTconnect, we’ve joined forces with strong partners to launch a groundbreaking concept for the marketing of digital advertising displays at airports throughout Germany,” said Cornelia Rossmann, the head of advertising and media at Munich Airport.

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Tara has worked for UKi Media & Events since 2013, initially as a freelancer. She has been a journalist for over a decade and has worked for a range of publications, including Personnel Today, Management Today and The Grocer.

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