London Luton Airport has appointed out-of-home (OOH) media company Airport Media to operate the airport’s entire advertising portfolio. Airport Media will work alongside the airport during its £110m (US$155m) transformation program to deliver unique OOH media experiences for passengers.
Rupert Lawrie, commercial director at London Luton Airport, said, “We are delighted to join forces with Airport Media, who have demonstrated a fresh and innovative approach, with an in-depth understanding of the digital and OOH media space. They join us at an exciting time with the airport transformation program taking shape.”
Sarah Parkes, managing director at Airport Media, said, “We’re very excited to partner with London Luton Airport as part of our expanding network. Working together, we will upgrade and transform the advertising estate in line with the terminal redevelopment. This will enable us to provide exceptional opportunities for advertisers and deliver innovative advertising campaigns that will further enhance the dynamic, premium environment.”