Fort Worth-based Pavlov Advertising has won the contract to supply advertising and marketing services to San Antonio International Airport (SAT) and the San Antonio Airport System (SAAS) in Texas. The US$4m contract will span a three-year term, with the option to extend for two additional one-year periods.
Pavlov, along with San Antonio-based subcontractor partners KGBTexas Communications and Aguillon & Associates, will provide a wide range of marketing services such as: advertising creative; graphic design; traditional and digital media planning and placement; public relations; and interactive, to promote SAT’s service offerings such as new routes, in-airport concessions, the SAT Meet Me loyalty program, and parking.
Russ Handy, aviation director at San Antonio International Airport, said, “The team of Pavlov, KGBTexas and Aguillon & Associates offered the best solution for our emerging needs. Their depth of experience working with various airports and within the aviation and airline industry, as well as their local experience and knowledge, set them apart from a very competitive field of agencies.”
Allen Wallach, chief executive officer of Pavlov, commented, “It’s an honor to be selected to support San Antonio International Airport’s mission to expand its routes, enhance the passenger experience, and grow as an economic engine for the city and the South Texas region.”
