Airport operator Dubai Airports has unveiled plans to open a new Hard Rock Café this November in Terminal 3, Concourse B at Dubai International Airport, UAE.
The new location will feature a licensed restaurant, grab-and-go food offering, live entertainment, rock memorabilia and a Rock Shop loaded with its world-famous merchandise.
Hard Rock International is one of the world’s most globally recognized brands, famous for its collectible fashion and music-related merchandise, memorable dining experiences and live music performances which will complement the airport’s own musicDXB program.
Eugene Barry, executive vice president commercial, Dubai Airports, said, “We’re thrilled to add Hard Rock Cafe to our DXB playlist. It is the perfect fit at an airport that is already world-renowned for its food and beverage, retail and music.
“Hard Rock Cafe sets the standard when it comes to combining great food and music and is a vital component of our strategy to create an airport experience that is second to none.”
Anibal Fernandez Lorden, vice president, franchise operations and development of Hard Rock International, said, “Hard Rock has been looking forward to opening its second location in Dubai after many successful years of operating in this iconic city. We could not have asked for a better location to provide travelers with great memories of one of the world’s top dining and entertainment brands.”