Travel food and beverage HMSHost has launched a campaign to encourage passengers to share some kindness with their fellow travelers.
Launched in the run up to Valentine’s Day, February 14, the aim of the ‘Share Your Love: Notes of Kindness’ campaign is to remind people that a simple message or act of kindness can unexpectedly help lift anyone’s day.
All month long, passengers who purchase the newly debuted Chandon Rosé at participating HMSHost airport restaurants and bars will also receive a special treat from their server – a note of kindness.
Each note includes a message that aims to provide travelers with an unexpected, feel-good moment in their journey. There are also 500 Golden Notes hidden within the notes of kindness, each containing a US$10 HMSHost gift card.
“We’re kicking 2020 off with positive vibes, encouraging a culture of kindness throughout the airport community,” said HMSHost vice president of marketing and communications Atousa Ghoreichi. “HMSHost’s Share Your Love campaign creates unique experiences that build meaningful connections and empower passengers to spread kindness in our restaurants during their travels, and beyond.”
HMSHost will also hold events at airports across North America, where passengers can receive a random note of kindness from a large, mailbox-themed display. They can also write their own positive message to leave and drop in the mailbox for another passenger to pick up. Participating passengers receive a complimentary chocolate bar and a 15% discount at participating HMSHost restaurants.