Food and beverage retail operator SSP has won a five-year contract valued at approximately £41m (US$59m) to operate nine bakery and snack outlets at Frankfurt Airport in Germany. The new units, which are located both landside and airside in Terminal 1 (T1), will open between 2016 and 2018.
The win will see the company open seven new units featuring well-known German premium bakery chains including Ditsch, Heberer Traditional Bakeries and Wiener Feinbäcker Heberer. In addition, two well-known bakery names, German high-street favorite Backwerk and two outlets of French-inspired premium brand Le Crobag, will make their first appearance at Frankfurt Airport, which will also continue to operate two existing SSP outlets – a mobile café and bakery Kamps Backstube.
Ute Pohl, senior vice president of airport retailing at Fraport, Frankfurt Airport operator, said, “This new venture underscores SSP’s role as a strong partner, which has the capability and knowledge to understand the needs of our customers. SSP’s ability to enhance the units with a stronger take-away focus, as well as high levels of food service and operational excellence will undoubtedly drive sales in this very busy terminal.”
Cornelius Everke, CEO of SSP in Germany, said, “SSP’s well-balanced brand offer, meeting the needs of all relevant customer groups at the terminal, was instrumental in securing the new deal. SSP has operated at Frankfurt Airport for almost a decade, and we are delighted to be building on our relationship with the team here. The brand mix we proposed for this initiative was precisely tailored for Frankfurt, and contains an outstanding line-up.”