Sydney Airport, Australia, has unveiled a new lifestyle precinct at its T2 Domestic terminal featuring new brands and food and drink concepts hand-picked to enhance the passenger experience.
Beginning at the recently revamped casual dining precinct and extending to the Jetstar and Tigerair gates, the precinct features a range of premiere airport brands including JB Hi-Fi, BONDS and the world’s most famous kids’ play brand, LEGO.
Vanessa Orth, chief commercial officer, Sydney Airport, said, “We want our customers to feel relaxed before they board their flight, so we’re looking at the end-to-end journey more holistically from the time they start planning a trip to take-off, and how we can enhance every step along the way. We’ve partnered with strong, local Australian brands to deliver our new lifestyle precinct with concepts that should appeal to everyone.”
As part of the new offering, BONDS has established its first airport store in Australia, showcasing their most popular items across men’s, women’s, kids and baby wear, while JB Hi-Fi’s new store delivers its largest offering at an Australian airport featuring a curated collection with travelers in mind.
Richard Murray, group CEO, JB Hi-Fi, said, “We’re delighted to open our first standalone airport store at Sydney Airport’s T2 Domestic. The retail refresh provided the perfect opportunity to bring our contemporary and tailored approach to tech to travelers and perfectly aligns with the direction our brand is headed.”
Further reinforcing the strong lifestyle credentials for the precinct, LEGO showcases a compelling suite of its best-selling LEGO and LEGOLAND sets, with interactive seating providing endless fun for kids big and small.
Rounding out the lifestyle precinct is new bar concept Fat Yak which showcases an extensive collection of local craft beers and wines, as well as a contemporary menu featuring jaffles, charcuterie boards and wood-fired pizzas.
