ALD becomes Airport Dimensions

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Global airport lounge specialist Airport Lounge Development (ALD) has announced its rebrand to Airport Dimensions.

According to the company, the rebrand will support its vision of providing travelers with a broader range of innovative, premium experiences at the airport, beyond its well-loved lounge offering.

Since 2015, Airport Dimensions has seen a 278% increase in guest volumes, as well as 80% growth in its lounge locations, and it is aggressively expanding its global footprint. As part of this, the company is seeking new partnerships and investing in new propositions both inside and outside of the lounge, with the aim of providing travelers with fresh offerings. These include new concepts such as sleep pods and cabins, workspaces and new entertainment stations.

Steve Pinches, CEO of Airport Dimensions, a Collinson company, said, “We have ambitious plans to continue exploring new partnerships in travel experiences, to provide business and leisure travelers with even more choice. This will include introducing even more services beyond the traditional lounge setting, from new rest areas to gaming spaces and dedicated virtual reality zones. Not only will these changes benefit the guests coming through our doors, but our airport and airline partners too.”

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Tara has worked for UKi Media & Events since 2013, initially as a freelancer. She has been a journalist for over a decade and has worked for a range of publications, including Personnel Today, Management Today and The Grocer.

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