Airport operator Fraport has been awarded the Imagine Excellence Award for its new online shopping platform at the Imagine e-commerce convention held in Las Vegas, USA.
Fraport received the award in the Best Omnichannel Experience category together with AOE, the service provider responsible for the technical implementation of the solution.
The platform provides passengers with an online portal for airport shopping at Frankfurt Airport in Germany, as well as incorporating travel information and other various online services such as the operator’s reward program.
Fraport won high praise from the jury for the way that the platform combines information, wayfinding and shopping, while incorporating the operator’s different communication and sales channels such as the web store or app, along with traditional in-store retail.
Kai Schmidhuber, head of multichannel at Fraport, said, “Airports have evolved into hot spots for high-quality retail products. The comprehensive use of all sales channels allows airport operators to increase the revenues of their retail concessionaires. Via turnover-based rental agreements, both the concessionaires and the airports themselves can jointly benefit from this system.
“We are making the products sold in the airport shops available online and give our customers the option to either collect their purchases in the respective shop, have them delivered to the departure gate, or even have them sent to their home address.”
