London Heathrow Airport unveiled the latest development in smart shopping today (November 15) with the opening of its new Personal Shopping Lounge in Terminal 5 (T5). The lounge has been furnished with a web-connected mirror, enabling passengers to share images and videos of their potential purchases on social media.
Dubbed ‘the World’s Most Connected Mirror’, shoppers are able to get immediate feedback on desired purchases, with likes and comments appearing in the mirror’s reflection in real time.
The launch comes as research from marketing firm One Poll reveals that 60% of Brits are more satisfied with their purchase when they receive encouragement from their online community. The survey also found that 40% of respondents felt that their partner’s opinion is the one they value most, with men more than twice as likely (56%) to listen to their partners than women.
Sharon Daley, head of personal shopping at London Heathrow, said, “Our customers’ expectations of their shopping experience are continuously evolving. Now, they not only seek the professional support of our Personal Shoppers, but also the support of their social community too. From today, our passengers can enjoy the experience of shopping over 400 brands in the comfort of the private space and share the experience with their friends across the globe, too.”
The launch of the new Personal Shopping Lounge in T5 follows on from the success of Heathrow’s Personal Shopping service, which launched in 2014. Since launch, over one million passengers have used the free service.