London Heathrow Airport has announced it is to launch AOE’s OM3 – Omnichannel Multi-Merchant Marketplace – a comprehensive one-stop shop suite that multi-retailer venues such as airports can use to digitize their non-aviation revenues.
Heathrow will strengthen its digital services and infrastructure to create a simple process for its 300 brands to share their products with customers, leading to greater choice within the current reserve and collect service.
Kian Gould, CEO of AOE, commented, “Our OM3 Suite continues to build momentum for Heathrow and we are especially excited to be part of Heathrow Airport’s strategy to digitize their entire business model to benefit both passengers and employees.
“As one of the world’s most important airports, Heathrow is at the forefront of the aviation industry, continuously innovating to improve its offering. Our goal is to be a long-term partner in this effort to enhance the passenger experience.”
In addition to providing a sophisticated, convenient on-and offline shopping experience, the OM3 Suite will ultimately integrate with numerous additional features including loyalty programs, lounge access, real-time information, parking and VIP services.
Chris Annetts, retail and service proposition director at Heathrow, added, “We have a long-term vision to deliver a seamless digital experience for all our passengers, both inside the airport and in the comfort of their homes. This partnership with AOE is the next step toward building seamless end-to-end experiences for passengers and enabling us to interact with them more efficiently for an enhanced and memorable journey.”