Concessionaire Lagardère Travel Retail has opened its first men’s fashion store in the Pacific region with Mr Simple, located in Terminal 1 (T1) at Melbourne Airport in Australia.
The Australian brand will provide passengers with a selection of basic t-shirts, windcheaters, casual chinos and accessories including watches, wallets, backpacks and luggage. The 560ft² store’s simplistic yet sophisticated design and layout is reflective of the brands uncomplicated approach to fashion.
Matthieu Mercier, CEO, Lagardère Travel Retail, Pacific, said, “We are excited to bring Mr Simple to the passengers of the Qantas Domestic Terminal. Through its uncomplicated and thoughtful product offering, Mr Simple will create an experience unique to its location, and will truly resonate with the diverse passenger market that exists in Melbourne.
“Our highly developed partnership with Qantas continues to be a driving force behind our ability to bring exciting new innovations and brands to market, and provides opportunity to connect with travelers from all over the world.”
David Fraser, director at Mr Simple, said, “Mr Simple are excited to partner with Lagardère Travel Retail to bring the concept to Melbourne Airport. Travel and exploring the world is a big part of our brand ethos and the ability to put Mr Simple in front of customers who live that lifestyle is a great opportunity.”