The new Harry Potter has officially opened its doors at Heathrow Terminal 5. The 1,000ft² (92m²) space, which is nearly double the size of the previous store, will be situated in the terminal’s departure lounge.
The retail outlet will offer a wider selection of items from across the Wizarding World including collectibles, apparel, accessories, gifts, novelties and souvenirs from the iconic Platform 9¾ shop at King’s Cross Station.
There will also be a host of experiential activities, including product demonstrations and a new photo opportunity.
Passengers will have the chance to have their photograph taken inside ‘the London Telephone Box’ and have their own personalized Ministry of Magic Photo ID created while they browse the store.
The Harry Potter shop has been produced by Jonathan Sands – chief executive of the Harry Potter Shop at Platform 9 ¾ King’s Cross Station – in partnership with Warner Bros. Consumer Products.
Sands commented, “We are proud to be expanding our current offering at Heathrow Terminal 5, in partnership with Warner Bros. Consumer Products, and look forward to bringing a whole new retail experience to the UK’s most iconic airport.”
Chris Annetts, retail and services proposition director at Heathrow, added, “Our previous Harry Potter Shop in Terminal 5 store was so popular with passengers, we are delighted to relocate and expand, enhancing the passengers’ experience and giving them the world’s most exciting and memorable gifts.”