Retail operator Qatar Duty Free has opened a new 1,900ft² L’Oréal Luxe pavilion at Hamad International Airport in Doha showcasing a number of premium fragrances including Lancôme, Giorgio Armani, Yves Saint Laurent (YSL), Viktor & Rolf, and Ralph Lauren.
The area has been designed in the fashion of Place Vendôme, a renowned square in Paris, and can be found at the center of Hamad International’s departure terminal, nestled among Qatar Duty Free’s shopping avenue.
The pavilion exclusively features the ‘Le Vestiaire Des Parfums’ collection, which includes scents inspired by the iconic designs of YSL, including Tuxedo, Caban, Saharienne, Trench and Caftan.
The architectural spaces and accents at Hamad International Airport create memorable and enjoyable shopping moments throughout passengers’ journeys in HIA, voted the Middle East’s only five-star airport and one of the world’s top five airports for shopping. More than 30 million passengers travel through HIA annually, and it is ranked in the top 10 airports worldwide.
Luis Gasset, senior vice president Qatar Duty Free, said, “Qatar Duty Free is inspired to create experiences for our customers that add richness and value to their overall travel experience, and creating this unique opportunity to bring the L’Oréal Luxe collection launch to Doha is yet another way we can help our customers make lifelong memories.
“At Qatar Duty Free, we curate our offerings to tailor to our customers’ taste, by offering the latest collections from the finest fragrance houses. Our collection has made Hamad International Airport as much a destination as it is a world-class airport, and we will continue to innovate and surprise travelers.”
Written by Dan Symonds