Outdoor advertising specialist Clear Channel Airports (CCA) has signed a 10-year agreement with the Port of Seattle to implement a new digital media program at Seattle-Tacoma International Airport (Sea-Tac) in Washington state, USA. The new partnership went into effect August 1, 2017, with the new advertising program launching in 2018.
The new partnership will include a highly integrated and aesthetically anchored design and fixtures that will complement architecture and passenger flow at Sea-Tac, attracting global, national and local brands to reach its more than 45 million annual travelers.
The new state-of-the-art displays and interactive technologies include three unique digital networks formatted and positioned for terminal-wide coverage; ceiling suspended LED high-definition video walls, each more than 100ft² in size; vertical concourse digital LCD network targeting 100% of arriving and departing passengers; baggage claim digital LCD network with full bag carousel coverage; double-sided, ceiling-mounted banners on ticketing/departures level and in high-dwell-time pre-security areas; LED-illuminated and non-illuminated eco-friendly tension fabric displays; a variety of eye-level, soffit-mounted and floor-mounted illuminated signage; exhibit spaces for specialty displays/booths and experiential and branding/sponsorship opportunities; roadway-facing exterior banners on parking deck exterior; and pedestrian breezeway banners.
Lance Lyttle, managing director, Sea-Tac Airport, said, “The Port of Seattle strives to provide a world-class experience at Sea-Tac Airport for our travelers as the gateway to this region. Creating a consistent look and feel within the media program provides us the opportunity to incorporate our local Northwest sense of place with national and international brands that will ring true for locals and be a welcoming sight for visitors. Both will come to realize there’s even more to enjoy in our region than they might initially realize.”
Morten Gotterup, president, CCA, said, “Seattle-Tacoma International Airport is one of our most exciting partnerships because the Puget Sound region truly represents innovation, cutting-edge technology and rapid growth.
“Sea-Tac’s surge to a top 10 airport in the nation is a testament to the area’s economic strength and prospects, offering advertisers the rare opportunity to reach a growing and an increasingly affluent set of residents and business travelers each day.
“Sea-Tac is dedicated to providing its passengers with the highest quality amenities, and we’re looking forward to working closely with their team to set a whole new standard for a media program befitting of this trend-setting city.”
