Barbados win for Clear Channel

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Grantley Adams International Airport in Barbados has entered into a first-of-its-kind partnership with Clear Channel Airports (CCA),the Americas-based airports business of Clear Channel Outdoor Holdings.

The five-year arrangement makes CCA the exclusive advertising provider to the airport, responsible for designing and launching a contemporary media program.

CCA will integrate an array of digital and printed screens throughout the terminal. A mixture of high-tech media, sponsored mobile charging stations and large-format displays will maximize revenue for both the airport and advertisers.

Media program displays planned for the airport include: a 4mm LED video wall; illuminated and non-illuminated tension fabric displays; specialty displays; FreeCharge station; glass wraps; and ‘Welcome to Barbados’ theming.

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Tara has worked for UKi Media & Events since 2013, initially as a freelancer. She has been a journalist for over a decade and has worked for a range of publications, including Personnel Today, Management Today and The Grocer.

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