Lifestyle membership and reward specialist Collinson Group has announced a partnership with USA-based indoor mapping and wayfinding firm LocusLabs.
The relationship will enhance the lounge experience and airport services available to Collinson Group’s customers, including those of Priority Pass – an independent airport lounge and travel experiences program.
LocusLabs’s location-as-a-service technology is already used by a number of leading airlines and technology companies and will be incorporated into the Priority Pass app, making it easier for users to locate lounges. Additionally, those with push notifications enabled on their smartphones can receive recommendations of services when entering an airport to help them navigate to lounges and exclusive discounts.
Priority Pass will be the first lounge membership program to integrate LocusLabs’s indoor mapping and wayfinding features within its app. Several major airports will be among the first to feature on the app, including Dubai, Hong Kong, London Heathrow, London Gatwick, Singapore, Manchester, Amsterdam, Los Angeles, Mexico City and Istanbul Ataturk airports, with more locations due to follow in the coming months.
The two companies are also collaborating on other groundbreaking technologies including augmented reality as they look to assist customers in navigating the terminal.
Christopher Evans, joint CEO of Collinson Group, said, “Feedback from Priority Pass members consistently highlights the opportunities that contextually-aware mobile technologies can create as we look at smart ways to help an increasingly choice-rich traveler to make the very best use of their time at airports and other transportation hubs.
“We are delighted to be working with the team at LocusLabs and see their innovative mapping and location services playing a major role in helping us enhance the travel experience we offer our customers and clients.”
Campbell Kennedy, CEO, LocusLabs, added, “As part of a core focus on customer experience, Collinson Group are leveraging terminal maps and location services as a valuable tool for discovery, but also to facilitate a truly tailored and relevant experience for their mobile users. LocusLabs is extremely excited to realize the potential of the technology together.”