London Gatwick Airport announced today (September 3) that it has formed a new partnership for the management of its digital out-of-home (OOH) advertising opportunities with Airport Media. The new partnership will launch in the first quarter of 2016 when Airport Media take over from the incumbent Eye Airports.
Airport Media was established by Tom Goddard, chairman of OOH advertising firm Ocean Outdoor, as a new sales and management operation. Airport Media aims to disrupt the current airport media model through a fresh and innovative approach, offering a digital-centric premium media service for major airports in the UK. Tom Goddard will become chairman of Airport Media and will appoint a senior management team upon completion of the regulatory TUPE process.
Guy Stephenson, chief commercial officer for London Gatwick, said, “Gatwick Airport is delighted to join forces with Airport Media as we look to expand our media estate with a partner that is at the forefront of digital development. We want to build stronger links with the London and international media community.
“Tom Goddard’s experience and vision for Airport Media are totally aligned with our own ambitions and together, Airport Media and Gatwick will be focused on delivering a strategic and unique OOH media experience in a dynamic and growing airport environment. Gatwick would like to thank the team at Eye Airports for all their hard work over the last five years.”
Goddard said, “The growth and quality of airport audiences has not been mirrored by the level of competition in the airport media market place. With a definite gap for a pure play, digital-centric premium media offering, I created Airport Media to fill this void.
“Partnering with Gatwick Airport, one of the world’s most prestigious international airports, is a big first step toward achieving that goal and a huge endorsement of the Airport Media vision.”
