Airport operator Malaysia Airports launched a new marketing campaign on December 8, 2015, where passengers at Kuala Lumpur International Airport can win the opportunity to take part in a six-day panda experience program.
The Explore & Indulge program will run for 13 weeks and will randomly select a new competition winner each week. Alongside the panda volunteer program, travelers will have the chance to win a three-day dolphin experience trip for two in Lovina, Bali, or a three-day new leaf detox program for two in Koh Samui, Thailand.
To be eligible for the contest, passengers need to spend a minimum of M$200 (US$47) at any food and beverage or retail outlet at Kuala Lumpur International Airport. Shoppers then scan the receipts of their purchases at one of the 14 automated e-kiosks located throughout the terminals. Shoppers will also be given the privilege of doubling their entries when they use their MasterCard to pay for purchases.
Datuk Badlisham Ghazali, managing director of Malaysia Airports, said, “The end and beginning of each year is usually a period where people are extremely focused on finding, purchasing, and giving the perfect present. Such ‘indulgences’ need not be meaningless or frivolous. It is possible to indulge and benefit from it in terms of broadening one’s horizons and experiences particularly in the area of wildlife conservation and personal wellness.
“Malaysia Airports has always been a supporter in sustainability practices. We were the first airport in the world to incorporate a rainforest in our terminal. The Indulge & Explore Campaign is an extension of what we believe as a corporation – the need for and the importance of sustaining our ecosystem.
“Over and above the unique experience of being a panda volunteer, we hope that the grand prize winner will share their knowledge and become an advocate for conservation not necessarily for pandas but for local animal species. The experience will truly be priceless.”
