OmniServ launches immersive brand advertising on Heathrow inter-terminal buses

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OmniServ has developed a new partnership with London Heathrow Airport and out-of-home media specialists Wildstone Airports to begin selling media across its inter-terminal bus fleet, offering brands an opportunity to engage with a captive audience.

The first-of-its-kind offering will enable brands to create an impactful presence across the entire fleet of 26 buses and the media toolkit boasts exterior wraps, interior furnishings, flooring, digital screens and seat-back tablets.

The partnership offering can also include value-added services such as permanent uniformed staff on board with the ability to fulfill passengers’ shopping needs and carry out product demonstration and sampling as well as assisting passengers with destination information.

Paula Oliver, managing director at Wildstone Airports, commented, “It has been a pleasure to work with OmniServ and Heathrow Airport on this project to deliver this completely unique and immersive opportunity. As the UK’s premier hub, Heathrow Airport provides an exclusive and highly desirable international audience. We love the interactivity that is possible within these buses, however are also really excited about the exterior vinyl wrap which will provide a brand with huge advertising canvases, constantly in motion around the airport.”

Ernie Patterson, chairman at OmniServ, said, “OmniServ and Heathrow Airport have enjoyed a long-standing partnership across many aspects of airport operations. We’re incredibly excited at the prospect of opening the door to new revenue generation for the airport by expanding into operational service channels that were previously untapped. This marks another step toward ensuring all key touch points in the customer’s connection journey at Heathrow provide a quality, enhancing experience.”

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Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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