Passengers arriving at Bristol Airport in the UK from Keflavik in Iceland were surprised to find Christmas parcels mixed in with their luggage this week, as part of a marketing campaign by Clarks Village retail hub and airport advertising firm Eye Airports.
Some of the gifts received by passengers included luxury handbags, hats, scarfs, gloves, chocolates, shoes, China homeware and jewelry, as well as vouchers up to the value of £100 (US$150) to spend at Clarks Village.
Chris Davis, retail manager at Clarks Village, said, “It was a delight to see passengers opening their surprise presents after their long flight. It was great to help spread early Christmas cheer while letting people know about the great retailers waiting for them at Clarks Village. Bristol Airport has been incredibly accommodating in allowing us to set up this initiative and without their support this would not have been possible.”
Clarks Village has been advertising in the arrivals area at Bristol Airport throughout 2015, with baggage carousel wraps, light boxes and backlit six-sheet advertising to promote the brand names stocked by the retail outlet.
Andrew Walker, chairman of Eye Airports, said, “This was a memorable experience for the passengers involved. Our work with Clarks Village and Bristol Airport underlines the effectiveness of airport media in reaching audiences when they are in a positive mindset, outside of their normal, daily routine.”