Airport operator Fraport has launched a new online shopping platform and rewards loyalty program for passengers at Frankfurt Airport in Germany.
The new services are in response to changing customer requirements regarding airport information, assistance, services and shopping – particularly via mobile digital devices.
Frankfurt Airport passengers can now view the entire product range of participating airport shops online and can reserve their products in advance. Orders can then be collected and paid for at the relevant shop. Fraport also plans to introduce an online payment system and delivery service, including mixed baskets from several different shops, where purchases are dropped off at the passenger’s departure gate.
Participating retailers include Gebr Heinemann with its duty free and Travel Value offering, Caviar House & Prunier with its high-quality gourmet specialties, and PAX Airport Shopping with electronics goods offered at its Fotec and Photair stores. Fraport will add further airport shops in the coming months.
With the newly launched Frankfurt Airport Rewards loyalty program, passengers can enjoy benefits in return for purchases made via the online platform or directly in stores. Participants receive a bonus point for each euro they spend, which they can redeem in exchange for attractive benefits and rewards. These may take the form of coupons for further purchases, Fraport services, or parking in the terminal parking garages.
Dr Stefan Schulte, executive board chairman, Fraport, said, “With our new shopping and information services, we are offering our passengers tremendous added value, which they can tap into at any time by using the airport’s free wi-fi. In this way, we are improving the quality of stay and taking another step toward meeting our aim of offering top quality service.”