Collinson Airport Alliance launches

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Travel loyalty specialist Collinson has launched the Collinson Airport Alliance in a bid to bring together innovators and service providers across the airport ecosystem.

The alliance will help airport operators and in-airport businesses work together to solve the challenges and pain-points of today’s travelers by opening up dialog between alliance members, standardizing technology sets and harnessing the power of this ecosystem to deliver a better traveler experience, according to its Collinson.

Founding members of the alliance include Grab, the airport food, beverage and e-commerce platform, and Inflyter, the airport retail and duty-free shopping platform on which travelers browse and buy ahead of their airport arrival before then collecting on either the inbound or outbound journey.

By helping to better connect travelers with experiences along the journey, the alliance will unlock non-aeronautical revenue opportunities for airports and airport businesses. Joining the Collinson Airport Alliance gives airport businesses access to new, powerful, integrated platforms, built on Collinson’s leading technology and GDPR-compliant data solutions.

Partners within the alliance enjoy access to unified interfaces and API standards, to quickly create new propositions, bring them faster to market and make them accessible to target travelers. Leveraging Collinson’s proprietary data and analytics tools, alliance partners also get access to 360° insights on traveler behaviour, needs and opportunities; and tools to action this insight for future business development or to develop tailored, timely communications to travelers.

“Working with airports globally to manage loyalty, relationships and the traveler experience, we have come to realize that the experience is still too fragmented and disconnected. This increases traveler frustration and dissatisfaction, and impedes growth for airport operators and in-airport businesses,” explains Mignon Buckingham, corporate strategy officer at Collinson.

“The Collinson Airport Alliance aims to change that. We’re transforming how the airport customer ecosystem functions, by connecting different parties with a targeted focus under one alliance with common integration standards and interfaces, to deliver a fundamentally enhanced and integrated experience for travelers.”

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Tara has worked for UKi Media & Events since 2013, initially as a freelancer. She has been a journalist for over a decade and has worked for a range of publications, including Personnel Today, Management Today and The Grocer.

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